YouTube Growth Specialist

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Organisation: Lemon Media Company
Location: Delhi / Mumbai
Employment Type: Full-Time

Role Overview
YouTube is a major focus area for us and the clients we work with in the entertainment space. We need someone who genuinely understands the platform and can help us grow show channels, drive views, and build audiences that keep coming back.

 

What You Will Do

  •       Manage uploads, titles, descriptions, tags, and thumbnails for show’s  YouTube channels
  •       Develop and execute a YouTube content and growth strategy focused on show marketing
  •       Analyse channel performance using YouTube Studio and provide regular insights
  •       Work with editors and designers to ensure content is optimised for YouTube
  •       Identify opportunities for show clips, trailers, and promotional content to perform well
  •       Stay updated on YouTube algorithm changes and platform best practices
  •       Support new channel launches and music-related content initiatives


What We Are Looking For

  •       1 to 3 years of experience specifically working on YouTube growth and channel management
  •       Strong knowledge of YouTube Studio, SEO, and how the algorithm works
  •       Experience with thumbnail strategy and understanding of click-through rates
  •       Understanding of audience retention and what drives views on show or entertainment content
  •       Ability to collaborate with a content team and give clear direction
  •       Prior experience in entertainment, OTT, or media is preferred
  •       Data-driven mindset: comfortable reading numbers and making decisions based on them

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